Updates on Detailed Targeting
Starting on 19 Jan 2022, we are removing some detailed targeting options because they’re moreover not extensively used, maybe spare alongside others or too grainy, or because they relate to topics that people may perceive as sensitive, similar to targeting options representing causes, organizations or public numbers that relate to health, race or race, political cooperation, religion or sexual exposure.
Being announcement sets with affected targeting options will continue to run until 17 March 2022, but may bear you to modernize your targeting selections. After this date, affected announcement sets may be broken to help misdelivery. If the affected targeting options are used for rejection purposes. Affected targeting options will automatically be removed if they’re being used for additional purposes. We’ll give indispensable targeting recommendations to the Advertisements director when possible.
Alternative targeting products to reach your audiences
Beyond the remaining detailed targeting options, you can still use other available targeting products such as:
Broad targeting includes gender, age, and position. Targeting astronomically basically means that you are substantially counting on our delivery system to find the stylish people to show your announcement to. This approach can lead to us changing implicit guests you no way would have known about else.
Custom Audiences, which lets you find your being cult among people who are on Facebook. You can use sources similar to client lists, website or app business, or engagement on Facebook, to produce a Custom Cult of people who formerly know your business.
Lookalike audiences, which are created from a being followership and can help optimize followership reach,
The advantage of lookalike is that we may deliver advertisements beyond the named 1- 10 lookalike range. We do this if our system predicts that it’s likely to ameliorate performance. You control the followership used to produce the Lookalike followership. This will be automatically applied if you work with Lookalike Cult and optimize for transformations, value, or app events using the transformations ideal. Bus conclude- heft will also include the Mobile App Installs and dispatches objective when optimizing for app installs or exchanges.
Advantage of detailed targeting. We may deliver advertisements beyond your detailed targeting selections if our system predicts that it’s likely to ameliorate performance. You will be automatically decided into Advantage detailed targeting when using the Conversion ideal and optimizing for transformations, value, or app events. Bus conclude- heft will also include the Mobile App Installs and dispatches objective when optimizing for app installs or exchanges. This means that you will not have a conclude – checkbox available to you during the crusade creation process for the bus conclude- objects. For all other objects, banning Brand mindfulness and Reach, Advantage detailed targeting is a checkbox option.
Note: Starting from 19 January 2022, you can view your Ads Manager account to see your affected campaigns. Affected ad sets and targeting options may no longer be available for new campaigns.