Benefits of Social Media for Brand Building

1. Increase brand awareness

Platforms like Facebook, Instagram, or Twitter are ideal places to reach new and highly targeted potential clients because more than half of the world’s population uses social media.

Do you believe that on social media, individuals only interact with brands they already know? Take into account the fact that 83 percent of Instagram users claim to find new products on the site.

Stillhouse Spirits saw a 17-point increase in ad recall after running a Facebook campaign to raise brand recognition among outdoor enthusiasts.

2. Humanize your brand

One of the most important advantages of using social media for business is the capacity to forge genuine human connections (also known as Meaningful Relationship Moments). Showcase how current clients are using and profiting from your products while introducing your followers to the individuals that make up your business.

Genuineness fosters trust. In turn, trust increases marketing receptivity and promotes new business. The best place to be authentic is on social media.

Show how you’re living up to your brand principles, how your product actually performs, and how you’re prioritizing the needs of your staff and customers.

3. Establish your brand as a thought leader

While there has been a recent shift towards mistrust of government, NGOs, and the media, the business sector still enjoys a 61 percent level of trust, according to the 2021 Edelman Trust Barometer. It is the best platform for brands to communicate the insights and information that consumers are seeking from them.

Whatever sector your company operates in, it gives you the chance to position your company as a thought leader and the go-to authority on issues pertaining to your specialty.

When looking to create your thought leadership, LinkedIn is an excellent network to concentrate on, especially the LinkedIn Publishing Platform.

Ryan Holmes, the chairman, and co-founder of Hootsuite has more than 1.7 million followers on LinkedIn, where he offers advice on business and social Media.

4. Stay on top of the mind

According to a 2021 research by the Pew Research Center, 70% of social media users log into their accounts at least once every day, and many people (49%) admit to checking social media numerous times each day.

Every time someone logs into this platform, you have the chance to communicate with their fans and followers. Your followers will be happy to see your new content in their feeds if you keep your social media postings interesting and educational. This will keep you at the top of their minds so that you are the first place they go when they are ready to make a purchase.

Of course, this does not imply that you should constantly be checking your accounts. You may schedule your social media posts well in advance with a scheduling service like Hootsuite.