Social media is a part of most people, and companies are using it in droves to connect with clients. Businesses are using social media in innovative ways to connect with clients in order to avoid information overload. Businesses can utilize social media marketing to grow their customer base and connect with consumers across generations.
Social media is used by 58.4% of people worldwide for two hours and 27 minutes each day on average. Videos, customer service, and social listening are just a few of the new possibilities for utilizing social media.
Businesses may reach clients by standing out in a world of digital overload by keeping up with the most recent social media and marketing trends. Following are a few of the biggest social media trends for 2023.
Video material will remain the most popular:
According to a Cisco study, 82% of all consumer internet traffic will be made up of video content. But as more people watch short-form videos like those on Instagram’s Reels and Stories, Facebook’s Reels, and YouTube’s Shorts, long-form videos are becoming less and less common.
Additionally, businesses are using live broadcasting to interact with customers. These videos might tell a tale, show a product in action, advertise an event, or share other company communications. According to Hootsuite, social media videos should not be more than a minute.
Social commerce will keep growing:
Direct product purchases using social media will become commonplace. Social media sites are becoming retail platforms with storefronts and postings that can be purchased. According to Sprout Social, 98% of consumers actually want to make a purchase on social media.
Businesses should concentrate on making the fewest number of clicks feasible in order to achieve the optimal purchasing experience. This can be accomplished by concentrating on their best-selling products rather than opening a whole shop.
The social and e-commerce worlds are also changing due to metaverse shopping. One instance of this is Forever 21’s partnership with Roblox to create a storefront where users can purchase clothing for their avatars.
Influencer marketing is still expanding:
Even while influencer marketing is not new, it is also not going away. Influencers pushing products are everywhere on social media.
Influencer marketing spending may not be as costly as other types of advertising or marketing efforts, but it still produces results. An Influencer Marketing Hub poll revealed that 90% of marketers believed influencer marketing to be successful.
Influencer marketing is available on LinkedIn, another social networking site. Although influencer marketing and LinkedIn are not frequently associated, the fact that LinkedIn offers Creator Accelerator, a program that aids creators in building their communities, demonstrates the company’s desire to invest more in creators and influencers.
Employing influencers can help businesses achieve more than just lead generation. Influencers can also aid in promoting consumer loyalty and customer engagement.
AI will aid in the production of content:
Forrester forecasts that AI software would increase 50% faster than the global software market in 2023, a significant year for AI. Businesses can create social media posts using AI content-generating tools like ChatGPT, CopyAI, and Jasper.
While AI can help with copywriting, it cannot take the place of authoritative, individualized material produced by a human author. AI can assist in content creation by outlining or reformatting current information for use in different contexts, such as social media or email marketing campaigns.
In order to tailor posts and captions to their target audiences, more businesses can leverage AI solutions that provide tips on how to boost user interaction.
A rise in local targeting:
Businesses are able to draw in local customers by using location-based targeting. Using geotagging in social media content to reach a target audience is a frequent strategy for locating locals.
Make sure to include a location in the post because social media users can look for content close to where they are. Instagram, for instance, offers a location search feature. Additionally, businesses can “boost a post” on Facebook and choose audience target locations to assist reduce the audience’s reach.
Customer service now plays a significant role on social media:
Social media as a medium for customer service emerged gradually as people became aware of their direct access to businesses. Companies respond to queries or concerns posted by customers.
According to Microsoft’s Global State of Customer Service survey, 54% of global participants had more favorable opinions of businesses that responded to customer service complaints or requests on social media. Customers recognize the significance of leaving comments on postings.
Companies might decide to invest in a chatbot to handle some questions right away or build a knowledge library for customer support, or FAQ, to reduce response times.
Augmented reality will become commonplace:
Social media will connect with other technologies, such as virtual reality (VR) and augmented reality (AR), providing greater opportunities for customer participation. While VR adoption is still in its infancy, AR is currently being used on Instagram and Snapchat to improve shared graphics. For instance, Snapchat employs AR for all of its photo filters to transform people into animals, make them look like they’re wearing makeup, give them sunglasses, or give them other aesthetic changes.
However, there are more uses for AR than just photo filters. Additionally, products can be previewed by customers. Customers can digitally put on eyewear or see how the furniture fits in a space.