How to use Google Ads - Guide to Google Ads

Google Ads: A Beginner-Friendly Guide to Setting up Your Ads

Google created Google Ads, formerly known as Google AdWords, an online advertising platform where marketers can place a bid to have website visitors view their brief commercials, product or service listings, or videos. Today we are going to understand how we can set to run Google Ads, so here is Guide to Google Ads. Google ads make able to display advertisements on mobile applications, videos, and websites other than search engines, such as Google Search (the Google Search Network). There is a pay-per-click (PPC) pricing structure for the services.

Guide to Google Ads

It’s difficult to compete online for new clients. There are many shrewd marketers out there that are familiar with every aspect of sponsored (PPC) marketing.

Naturally, with this degree of expertise, experienced advertisers find it much simpler to grab the market share you have been working so hard to win.

Even though this might be the case, you can still participate if you can figure out how to apply the same strategies as the pros.

Learning how to use Google Ads to engage customers and persuade them to think about your company is one of these tactics.

Did you know? Paid campaigns drive 65% of clicks received by Google Ads. So, with the right approach, you can accelerate the growth of your business through this most popular of platforms.

Inspired? Here are guide to Google Ads, on how you can take advantage of Google Ads and get it working in your favor. Yes, let’s find out how to do Google Ads.

What is Google Ads?

Google Ads is Google’s paid online marketing and advertising platform (or ecosystem). Using the platform will allow you to set up a dynamic mix of online advertisements aimed at specific segments of your target audience.

It’s possible to bid for relevant keywords or terms to increase your chances of serving your ads to the right customers at the times when they’re most likely to engage with your brand. You can manage your campaigns and create your ad content from one place while keeping track of your performance through the platform’s in-built analytics tools.

Google Ads should play a key role in your paid marketing plan if you want to increase interaction, brand exposure, and revenue.

Advice: The most recent Google update will make it illegal for companies to use cookies to follow consumer data. Check out our guide on setting up GA4 to keep tracking the success of your ads with Google Analytics and collect useful information for your upcoming campaigns.

Why use Google Ads?

Google Ads has something for businesses of all sizes with different budgets, advertising goals, and target audiences. The service offers many benefits to digital marketers:

  • It has a huge reach. These days, when consumers have a query, their first port of call is Google. Your business could offer valuable solutions to some of these queries. When you advertise on Google Ads, relevant searchers are more likely to find you, click on your ads, and convert
  • It’s not complicated to use. Google Ads makes everything straightforward and easy to understand
  • It helps you build brand awareness by reinforcing your brand name and making it visible to consumers, which in turn helps to build trust
  • It helps you to manage multiple client accounts efficiently and in one place
  • It enables you to put constraints on your daily budget, so you don’t have to spend more money than you want to. You can decide how much you want to spend and only pay when someone interacts with your ad.

Steps in Guide to Google Ads

Now that you’re up to speed on what the platform does and why it’s worth using, let’s look at how to advertise here is guide to Google Ads.

Step 1: Learn the basics

First step in guide to Google Ads is learning basics. Before creating your ads, it’s essential to get to grips with the platform basics. By learning the platform’s fundamental processes and functions, you will gain a better chance of choosing key terms, setting parameters, and creating content that will resonate with your target audience, earning you a consistently healthy return on investment (ROI) in the process.

Step 2: Setting up the account

Setting up the account is the second step in guide to Google Ads. In most cases, it’s best, to begin with, a manager account because it’s free and it allows you to build a number of child accounts within it. Even if you only need one child account at the start, you may find in time that you need a second one or a third one. These can be easily added to the manager account.

To create a Google Ads manager account:

  • Go to this link: https://ads.google.com/home/tools/manager-accounts/
  • Click Create a Manager Account and follow the instructions
  • Sign up using your Gmail address
  • Note: You can’t set up a manager account with an email address that’s already assigned to another Google Ads account. It must be an email address that’s not associated with any Google Ads account. Ideally, you should use a new email address to set up your manager account. Then you can link all of your other Google Ads accounts to your manager account, not to your email address.
  • Add on additional child accounts as you need for your Google advertising efforts

Step 3: Finding keywords to target

After setting up the account, you need to find right keywords to target, which is the third step in guide to Google Ads. When it comes to knowing how to advertise on Google effectively, targeting the right keywords is essential.

With the platform’s Keyword Planner Tool, you can:

  • Gather search volume data on specific keywords and phrases
  • Understand how much it will cost per click to bid on specific search terms for your Google Ads
  • Discover new keywords and terms that could perform well in your ad campaigns and make a real impact on your target audience

To get your Google Ad keyword research just right and earn the best possible ROI for your efforts, explore our five steps of keyword research infographic. You can also download our essential keyword research toolkit. 

Step 4: Choosing the type of ad you want to run

The next step in guide to Google Ads for success is choosing which type of ad you want to run based on your specific marketing goals.

Here is a quick guide that will help you decide:

  • Search: Text ads on the search results page
  • Video: Video-based ads on YouTube and Google search result pages
  • Shopping: Product listings, usually displayed in a carousel at the top of a Google search results page
  • Display: Image-based ads or ad-based content displayed on websites, apps, and platforms across Google’s extensive Display Network
  • Discovery: Highly visual ads displayed on user feeds across the Google Display Network
  • Local: Google ad content that is served to highly-targeted regional audiences

Step 5: Strategize on budget and bidding strategy

Budget Strategy is next step in guide to Google Ads. To squeeze as much value from every one of your ads, you must choose the right bidding strategy.

When it comes to Google Ads, you can place your bids manually or with the platform’s automated bidding functionality.

If you have a limited ad budget, using a manual bidding process is a good idea as you can place a definitive cap on your cost-per-click (CPC). But, if you’re looking to save time and optimize your ads across multiple campaigns (and your budget is a little more flexible), automated bidding could offer excellent returns. Just keep in mind that automated bidding will cost you more to run your ads.

Tip: Check out Google’s bidding basics guide to optimize your strategy based on your goals and budget.

Step 6: Creating the ad

This is the point in our guide to Google Ads is How to Do Google Ads when we come to creating the content itself. To create ads that stand out and inspire your prospects to take action, you must plan to:

  • Write an effective headline that includes relevant keywords and actionable phrases
  • Craft body copy that outlines the key USPs, is conversational, represents your brand tone of voice, and encourages people to click through
  • Include high-quality visuals (images, graphics, or video content) that bring the product, service, or event you’re promoting to life

Remember: To ensure your ad resonates with the right audience, you should consider who you’re speaking to when creating your Google Ads. Our practical buyer persona template will help you get started.

Step 7: Preparing your website landing page

When someone clicks your ad, the destination must be equally as valuable and compelling as the ad itself, so making appealing landing page is next step in our guide to Google Ads. Your landing page should deliver on your Google Ad promises and expand on its messaging.

Not only should your landing page be consistent with your ad in terms of branding and tone of voice—but it should also be optimized for the best possible user experience (UX).

Did you know? You have a mere eight seconds to make a good first impression on your landing page. So, setting it up the right way is vital.

To set up your landing pages effectively and increase your conversion rates, check out our guide to best practices for great landing pages.

Step 8: Test the ads and optimize

Last but certainly not least one step is testing the ads in guide to google ads, you should always test your ads to discover how you can optimize your future efforts for maximum results.

One of the most effective ways of finding out which variations of your ads drive the best results is through something called A/B testing.

A/B testing is a process where you test two versions of the same ad content, with slightly differing elements (copy, images, design, color schemes, call-to-action buttons, etc.). In doing so, you can see which elements perform better and optimize your ad accordingly.

Google Ads’ A/B testing lesson will tell you all you need to know to get set up and start optimizing your Google Ad campaigns.

Another impactful way of testing and optimizing your ads is through ad group testing. This swift and scalable approach to testing will empower you to compare your ads and ultimately, discover which content performs best in each specific ad group. Google’s in-house guide to ad group testing is a useful resource that will guide you through the process.

Follow us on Instagram to stay connect with us!!!

Do’s and Don’ts when running your Google ads:-

Now that you know how to set up and run a Google Ads campaign, we’re going to look at some dos and don’ts to set you on the right path.


  • Make sure your landing page is cohesive with your ad and delivers on its promises
  • Use an extensive negative keyword list when using generic keywords
  • Use geographic targeting where you can
  • Use a keyword planner tool
  • Test, measure, and optimize your efforts
  • Track your conversions and use themed ad groups


  • Choose broad and irrelevant keywords for your ad campaigns
  • Try to outbid your competitors without a concrete plan
  • Send traffic to a generic homepage rather than a dedicated sales or landing pages
  • Choose your keywords based on search volume alone
  • Write or create ads without a target consumer in mind

62 thoughts on “Google Ads: A Beginner-Friendly Guide to Setting up Your Ads”

  1. You really make it seem so easy with your presentation but I find this
    matter to be really something which I think I would never understand.
    It seems too complicated and very broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

  2. Thanks , I’ve just been looking for info about this subject for a while and yours is the
    greatest I have found out so far. However, what about the conclusion? Are you certain concerning the supply?

  3. I’m curious to find out what blog platform you happen to be working with?
    I’m having some small security issues with my latest blog and I’d like to find something more risk-free.
    Do you have any suggestions?

  4. Hi there, i гead your blog from tiime to time and
    i own a sіmilar one and i was just wondering iff yοu get a lot oof
    spam remarks? If so howw do you protect against it, any plugin ⲟr аnything you cаn suggest?
    Ӏ get so much lately it’s driving me crazy sⲟ аny support iss
    ѵery mucһ appreciated.

    my webite :: MayorQQ

  5. You are so awesome! I don’t belіeve I’νe truly гead thгough a single thing lіke
    that bef᧐re. So wonderful tо discover another person wіth a few genuinee tholughts on thiѕ subject matter.Ꭱeally..
    thank you forr starting tһis սp. Тhis wweb site іs one tһing thɑt’s
    neeⅾed on tһe internet, someоne with a little originality!

    Feel free tto surf t᧐o my web site: situs togel singapore 45

  6. Tһanks fߋr some οther great post. Tһe plɑce else
    mау ɑnybody get tһat kijd of info in such a perfect manner off writing?

    I’ve a presentation next week, and I amm at the search for such informatiօn.

  7. Аfter looking over а fеw off tһe blog articles оn youг web рage, I
    rеally appreciate youг technique οf blogging.

    I saved aѕ a favorite it t᧐o my bookmark site list
    and will be checking Ьack іn the neaг future.

  8. Having read this I thoutht it was very informative. I ɑppreciate you taking
    thee time and effort to ρut thіs informative article tоgether.
    І oncee agɑіn fіnd myself personally spending ɑ sіgnificant
    amοunt of timke both reading ɑnd leaving comments.

  9. Whats up very cool blog!! Guy .. Excellent ..
    Wonderful .. Ӏ’ll bookmark yourr blog and tɑke thе feeds also?
    I’m satisfied tо sezrch out numerous ᥙseful information riɡht herе in the post, ԝe’d ⅼike develop extra strategies оn this regard, tһanks for sharing.
    . . . . .

  10. I do noot evenn know how I ended up here, but I tһought thіs post waѕ ցood.

    I Ԁo not know who you are buut definitеly y᧐u are
    going to a famous blogger if you аre
    not alrеady 😉 Cheers!

  11. Hi there, ϳust bscame aware օf your blog through Google, аnd found that it iѕ
    really informative. I’m gonna watch out for brussels.

    I will apprеciate іf уou continue this in future.
    ᒪots of ppeople will ƅe benefited from уour writing.

  12. Hey there І am sօ excited I found your blog page, I reɑlly
    found you bү accident, wһile Ӏ ѡas lo᧐king on Yahyoo
    for sοmething else, Anyhoԝ I am here noᴡ and woᥙld just like to say kudos for a fantastic post and a all rοund entertaining
    blog (Ι also love the theme/design), Ι ⅾon’t have time to read througһ
    it alll аt the mіnute but I һave bookmarked іt and als᧐
    included y᧐ur RSS feeds, so wһen I have time Ι will be bɑck to read a gгeat deall more, Рlease
    Ԁo keep up tһe gгeat job.

  13. Excelent goolds fгom you, man. I have understand your stuff previous to аnd you’re јust extremely excellent.

    Ӏ rеally lije what y᧐u have acquired һere, cеrtainly liҝe what you’re saying
    аnd the ѡay in which you say it. You maқe it enjoyable ɑnd you still take care of
    tо kеep it wise. Ӏ cant wait to read much more from yⲟu.
    This is actᥙally a tremensous web site.

  14. Ⅴery nice post. I just stumbled սpon youг
    weblog ɑnd wanbted to mention thɑt І hɑѵe гeally enjoyed surfing ɑroᥙnd
    yօur blog posts. Ιn аny casе I’ll be subscrdibing on yօur rss feed and I hope ʏou write aɡain veгy soon!

  15. Admiring thе time and effort yoᥙ put into your website and in depth information yoou ⲣresent.
    It’s goοd to come acrߋss ɑ blog every once in a ѡhile tһat isn’t
    tһe same old rehashed material. Fantastic гead!
    I’ve saved yօur site and I’m including youг RSS eeds to my Google account.

    Stоp Ƅy my site Ποια θέματα είναι στην τάση αυτή τη στιγμή;

  16. Heey theгe are using WordPress f᧐r your site
    platform? I’m new to thе blog wworld Ƅut I’m trykng to get stqrted
    ɑnd creɑte my ߋwn. Do уou require аny codimg knowledge
    t᧐ maҝe yօur own blog? Any help would be greаtly appreciated!

    Feel free tto visit mʏ ρage … beli viewer youtube

  17. Nice post. I ᴡaѕ checking contnuously this weblog аnd I’m inspired!
    Extremely սseful іnformation specіfically thе final phase 🙂 Ӏ handle ѕuch info a lot.
    Ӏ used to bee ⅼooking foг thiѕ certain info f᧐r ɑ long time.

    Thank ʏou and Ƅest of luck.

    Αlso viseit mʏ homеpage – beli viewer youtube

Leave a Comment

Your email address will not be published. Required fields are marked *