The primary difference between SEO and PPC is that organic SEO traffic is free, whereas PPC traffic is not (as the name implies you have to pay a cost per click).
Search Engine Marketing (SEM), one of the techniques you can employ as part of your overall Internet Marketing plan, includes both SEO and PPC.
Using the following factors—position in search results, price, a possibility for traffic, conversion, and simplicity of use—I’ll try to describe the other key distinctions between the two.
Organic Traffic vs. Paid Search Advertising
Position in Search Results
PPC Ads will likely appear above and below the organic results, as seen in the screenshot above.
The keywords you are targeting, the keywords in your ad content, the keywords in your landing page, and many other criteria determine exactly where your ad will appear, but it will either appear above or below the organic results.
Only the center of the page can display organic results. The degree to which your website is optimized for on-site and off site SEO will determine whether your listing appears in the top rankings or on the first pages.
As I indicated above, SEO traffic is free whereas PPC traffic is bought. While this is unquestionably true, you should be aware that it takes a lot of work to obtain free traffic from search engines.
To rank in the top 5, you really need to have a high-quality website and an effective SEO strategy because there is fierce competition for practically every searchable phrase.
Despite what certain “SEO” businesses may try to convince you, there are no shortcuts. The ideal strategy to gain search engine traffic is to employ an SEO expert to handle the task for you if you are unfamiliar with how search engines operate or have no knowledge of SEO.
The cost of Pay Per Click, however, is influenced by a variety of additional elements.
If we use the most well-known PPC system, Google Ads, as an example, the cost per click of advertising relies on a number of factors, including how popular the term is, how many advertisers want to use it, how many websites relevant to it have ad positions, and more.
Despite Google’s efforts to make the entire system simpler to use, if it sounds a little hard, it probably is.
The advantage of PPC is that you only pay for clicks on your ads, not for views.
If you can rank your website for the keywords you desire, you will get far more traffic than if you pay for such keywords. SEO (organic traffic) might bring you more traffic than PPC.
This is due to the fact that you may anticipate having a constant flow of visitors 24 hours a day, 7 days a week, without having to spend anything when your website ranks in one of the top 5 positions (studies show that the bulk of search traffic reaches one of the top 5 websites) (the actual volume of traffic depends on how popular a keyword is).
Which visitor—those who arrived via PPC ads or organic search—is more likely to convert—that is, to make a purchase, sign up for a newsletter, or otherwise respond to a call to action?
A visitor from PPC is more likely to convert than a visitor from search if your advertising is highly targeted and optimized.
The reason is that a web page may rank for keywords other than those for which it was originally created, therefore the searcher may not be specifically looking for the information (or item) offered on that particular page.
EASE OF USE
On the other hand, only people who are genuinely interested in your content or products will click on your ads if your PPC campaign is successful.
Neither SEO nor PPC is easy to do if you don’t have the necessary knowledge and experience.
SEO is a process that takes a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all!
However, if you want to succeed with PPC and Adwords, you either need to enroll in a course or hire a PPC specialist to guide you, or you risk losing a few hundred dollars before you figure it out.
The bottom line: PPC first and then SEO
The basic truth is that your Internet Marketing approach must incorporate both PPC and SEO.
PPC can yield quicker results, allowing you to test which keywords convert better before attempting to rank for them using SEO.
When you have a product that converts well, use PPC, and when you have a small advertising budget, utilize SEO.
While SEO may take some time, the results might persist for years (in certain cases), unlike PPC, where traffic will stop once you stop paying for clicks.